This non-credit orientation is a foundation-building experience that introduces and refreshes the skills necessary for success. You'll learn how to navigate ProQuest, Ashworth College's online library, and review the distinguishing characteristics of academic journals and other publications. Internet research skills are polished enabling you to identify credible and unbiased Web sites for your research. Emphasis is placed on submission requirements, project structures, and writing formats used throughout your coursework, and APA writing style. The final portion of this course provides you the opportunity to research and explore the various career fields in the world of Management.

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships. This course provides a comprehensive introduction to current marketing theories and practices. It further discusses a key component of marketing: advertising. Both principles and applications are featured and complemented with highlighted examples from some of the most successful and noteworthy experts at performing this complex function.
Credit Hours: 3

An in-depth view of the impact of public interest and government regulation on business activities. Emphasis is placed on the legal ramifications of corporate governance, citing court cases and judicial decisions that reveal the law's interface with business actions. Thought-provoking examples further demonstrate the law's broad influence on the day-to-day decisions involved in business operations and management.
Credit Hours: 3

Link human resource activities to business strategies. Examine specific management challenges faced by actual firms and the role of human resources. Learn about recruitment, employment planning and forecasting, testing, interviewing, training, organizing teams, appraising performance, compensation, financial incentives, benefits, labor relations, collective bargaining and more.
Credit Hours: 3

Develop your leadership potential. Discover the qualities, talents, and vision that leaders need to survive and grow in a changing world. You'll examine how today's theories of leadership and motivation have evolved, and how leadership concepts and motivational techniques are applied in a wide variety of business environments. Case studies reveal how executives and other decision makers lead, motivate and succeed.
Credit Hours: 3

Learn the requirements and challenges of doing business in other countries. A thorough review and analysis of international business and globalization that reveals the effects companies have on the economy, politics, laws, and cultures of other countries. Find out what's necessary to establish an international business, and survive competition in situations where the rules are radically changing.
Credit Hours: 3

This course is a survey of labor relations and collective bargaining in the private and public sectors. The history of the American labor movement is reviewed, as well as the laws that regulate the relationship between employers and unions. Among the topics studied are the process of establishing a bargaining unit, negotiating a collective bargaining agreement, administration of the agreement, union and employer unfair labor practices, and arbitration. This course addresses theory behind these topics and how this theory is applied in actual situations.
Credit Hours: 3

Brand Management provides the student with opportunities to research the topic of branding and apply the strategic concepts to increase their skills in managing brands. Brand management involves planning and strategies to make more developed marketing decisions. This course not only provides the student with an opportunity to learn brand marketing strategies, but he or she will also learn to apply this information to case examples in order to practice application of the course information.
Credit Hours: 3

Organize teams for achievement. Investigate the theory and practice of project management, culminating in the analysis of real-world examples taken from manufacturing, service, and construction businesses. Learn how to organize and manage effective project teams... how to document and communicate project development within and outside the team... and how to integrate people and technology successfully.
Credit Hours: 3