This non-credit orientation is a foundation-building experience that introduces and refreshes the skills necessary for success. You'll learn how to navigate ProQuest, Ashworth College's online library, and review the distinguishing characteristics of academic journals and other publications. Internet research skills are polished enabling you to identify credible and unbiased Web sites for your research. Emphasis is placed on submission requirements, project structures, and writing formats used throughout your coursework, and APA writing style. The final portion of this course provides you the opportunity to research and explore the various career fields in the world of Management.

This course will spark your interest in starting a new endeavor by introducing you to the basic tools and processes of launching a new venture. Begin with the start-up phase and the entrepreneurial mindset...establishing a vision...and evaluating industries. Then, conduct a feasibility analysis; analyze the risks and benefits; and form strategic alliances. Next, develop a business plan; determine the most effective legal form of business; form a personnel team; devise a marketing strategy; and prepare a complete set of financials. Then, plan for growth and the inevitable operational changes.
Credit Hours: 3

Create a strong corporate and personal value system. Learn ethical theory, principles, and language, and how each applies to managerial decision making. Analyze how a business establishes, maintains, and lives by its ethical foundation. Assess the traits of a company and how they affect employees, investors, and consumers. Create a business ethics manual for a new business.

Develop your leadership potential. Discover the qualities, talents, and vision that leaders need to survive and grow in a changing world. You'll examine how today's theories of leadership and motivation have evolved, and how leadership concepts and motivational techniques are applied in a wide variety of business environments. Case studies reveal how executives and other decision makers lead, motivate and succeed.
Credit Hours: 3

Organize teams for achievement. Investigate the theory and practice of project management, culminating in the analysis of real-world examples taken from manufacturing, service, and construction businesses. Learn how to organize and manage effective project teams... how to document and communicate project development within and outside the team... and how to integrate people and technology successfully.
Credit Hours: 3

Brand Management provides the student with opportunities to research the topic of branding and apply the strategic concepts to increase their skills in managing brands. Brand management involves planning and strategies to make more developed marketing decisions. This course not only provides the student with an opportunity to learn brand marketing strategies, but he or she will also learn to apply this information to case examples in order to practice application of the course information.
Credit Hours: 3