Search Ashworth College
NOTE: Ashworth College is no longer accepting enrollments into this program.
Postgraduate studies can be very expensive, but our online Marketing Master’s Degree tuition is both affordable and flexible. Other than a small administrative cost and shipping fees for course materials, your tuition fee covers what you need--and you could even save up to 75% off the cost of your degree with eligible transfer credits for prior college work or professional experience.
Our online programs are flexible—and so are our payment options. Choose the one that works best for you.
We understand that enrolling in a Master’s Degree in Marketing is a big commitment. That’s why our program is designed to allow you to work towards your career goals on your terms. If you want to know more about the program and your payment options, feel free to contact us at 1-800-957-5412 or request information online.
1 Depending on where you live, you may be charged taxes in addition to the total cost of your program.
2 The first payment match applies to the monthly pay plan and varies by program.
NOTE: Ashworth College is no longer accepting enrollments into this program.
In a field as diverse as marketing, you’ll need a solid foundation of leadership, management, and communication skills to reach the highest level. Our Marketing Master’s Degree Curriculum is designed to help you gain advanced, job-ready skills and knowledge in advertising theory, business law, public relations, brand management, ethics in marketing, and more.
This non-credit orientation is a foundation-building experience that introduces and refreshes the skills necessary for success in your Graduate Degree Program. You'll learn how to navigate ProQuest, Ashworth College's online library, and review the distinguishing characteristics of academic journals and other publications. Internet research skills are polished enabling you to identify credible and unbiased Web sites for your research. Emphasis is placed on submission requirements, project structures, and writing formats used throughout your coursework, and APA writing style. The final portion of this course provides you the opportunity to research and explore the various career fields in the world of Marketing.
Discover how marketing serves as a foundation for making critical decisions related to identifying customers, delineating which needs to satisfy, developing products and services that satisfy these needs, setting prices, using appropriate communications, staging sales promotions, managing the sales force, selecting channels of distribution, maintaining funding and coordinating partnerships. Concepts presented are directed to the marketplace realities of the 21st century, including global marketing.
Credit Hours: 3
This course explores the fascinating realm of consumer behavior. This discipline borrows from several social sciences including psychology, sociology, and anthropology to explain behavior in the marketplace. Students will explore how perceptions, learning, memory, personality, and attitudes influence consumption behavior, how consumption changes during one’s life cycle, and how powerful cultural and subcultural influences impact consumers.
Credit Hours: 3
This course provides a comprehensive review of the tools and approaches commonly used in marketing research. It introduces the student to the value of research for solving marketing problems, presents the research process and use of secondary data, and then expands into the three primary types of research designs: qualitative, descriptive, and experimental. The ability to analyze data and interpret statistical output will be emphasized.
Credit Hours: 3
Develop your leadership potential. Discover the qualities, talents, and vision that leaders need to survive and grow in a changing world. You'll examine how today's theories of leadership and motivation have evolved, and how leadership concepts and motivational techniques are applied in a wide variety of business environments. Case studies reveal how executives and other decision makers lead, motivate and succeed.
Credit Hours: 3
An in-depth view of the impact of public interest and government regulation on business activities. Emphasis is placed on the legal ramifications of corporate governance, citing court cases and judicial decisions that reveal the law's interface with business actions. Thought-provoking examples further demonstrate the law's broad influence on the day-to-day decisions involved in business operations and management.
Credit Hours: 3
This course introduces the student to advertising and the other supplemental aspects of integrated marketing communications, including the development of integrated marketing communications plans and their component parts. To effectively plan, implement, and evaluate advertising and promotional programs requires an understanding of the overall marketing process, consumer behavior, communications theory, and the media of advertising and promotion. Attention will be given to the environment in which advertising and promotion operate and to how managers make promotional decisions. In addition, regulatory, social, and economic factors that influence, and are in turn influenced by, an organization’s advertising and promotional program will be considered.
Credit Hours: 3
This course surveys the field of public relations from its basic concepts to the application of the public relations theories in practice. It examines the theories and principles which impact the practice of public relations and demonstrates how those theories are being applied in public and private sector workplaces. Finally, the course will allow the student to demonstrate content knowledge and professional abilities through skill-enhancing exercises and activities.
Credit Hours: 3
Brand Management provides the student with opportunities to research the topic of branding and apply the strategic concepts to increase their skills in managing brands. Brand management involves planning and strategies to make more developed marketing decisions. This course not only provides the student with an opportunity to learn brand marketing strategies, but he or she will also learn to apply this information to case examples in order to practice application of the course information.
Credit Hours: 3
/ Displayed
The purpose of the Marketing MBA program is to provide a learning experience that students can readily transfer into everyday practice in their careers and businesses, especially in the field of marketing. Performance competency (skill- and knowledge-developing projects) and affective development (value-challenging experiences) are emphasized. Projects focus on enhancing the following skills: Internet, primary, and secondary research; software (MSWord, Excel, PowerPoint, and Project Management); creative; decision making; project and people management; analytical; synthesis; integrative; conceptual; and communication. The MBA program includes core courses in general functional areas and covers general management and administration skills that can be applied toward any field or industry. The program builds upon the core curriculum by focusing on advanced topics in marketing.
Graduates of the Marketing MBA program will be able to demonstrate the ability to:
A Marketing Master's Degree is top-level education to support high-level career aspirations. Ashworth College provides career tools to help your new skills shine whether you're looking for a boost with your current employer, tackling a field that's totally new, or creating your own thing. They're available to you whenever you need them–even after graduation. Visit our Career Services page to learn more.
NOTE: Ashworth College is no longer accepting enrollments into this program.
Our MBA is set apart by its career-focused curriculum and its online learning model. But competitive tuition is what makes it truly unique. In fact, our online MBA in Marketing tuition makes this one of the most affordable programs of its type.
Other than a small administrative cost—and shipping fees for course materials—everything is included in your tuition fee, so you can rest easy that there will be nothing extra to buy after you enroll. And with transfer credits you may be able to save up to 50% off the cost of your degree for your previous academic or professional experience in marketing.
Our online programs are flexible and so are our payment options. Choose the one that works best for you.
Our online MBA in Marketing will challenge you to reach your full potential. But you’re not in this alone—we’re always here to answer any questions you have. Simply connect with us at 1-800-957-5412 or request information online if you want to know more about our affordable tuition, flexible payment options, or what it’s really like to learn online.
1 Depending on where you live, you may be charged taxes in addition to the total cost of your program.
2 The first payment match applies to the monthly pay plan and varies by program.
NOTE: Ashworth College is no longer accepting enrollments into this program.
If you want to work toward the pinnacle of your marketing career, it may be time to hone your skill set with our Master’s in Marketing. From marketing research and consumer behavior to brand management and ethics in marketing, you will graduate with practical, career-focused knowledge, to not only boost your prospects, but also to help you become a true master of your discipline.
At Ashworth College, it’s convenient and affordable to earn your Master’s Degree in Marketing. Our program allows you the freedom to set your own schedule and work at your own pace. You’ll even have the option to put previous experience to good use by transferring credits for up to 50% of your degree program.
Learn about:
What you get
median salary
Job opportunities
With a Master’s Degree in Marketing, you’ll have the opportunity to work at the highest level of various industries. Marketing is an important way for almost every organization to work toward and reach its business goals. So it’s no surprise that advertising, promotions, and marketing manager positions are set to grow 10% by 2016 and come with a lucrative annual median salary of $127,560*.
Well-developed creative, analytical, and interpersonal skills will improve your job prospects.
With online classes, you’ll be able to work toward your degree on your own schedule.
Earn academic credit for previous college courses by transferring credits for up to 50% of your degree.
Frequently asked questions
You may be taking your first steps into higher education. Or you may be considering online study for the first time. Whatever your situation, we’re here to guide you through the process and answer any questions you have.
Private and public companies, nonprofits and organizations in just about every industry appreciate the professional knowledge of people who have earned a Master’s Degree in Marketing. Marketing is a broad field that encompasses aspects of sales, advertising, promotion, branding and more; and these are important facets of business success. Your online Master’s in Marketing will improve your value in the business world, where you could use your knowledge to move into a leadership role.
After you graduate, you'll retain access to your account on the Ashworth College Central Network. The online toolkit for job search preparation is integrated with your lessons so you can be fully prepared to make a good impression on potential employers. As an alum, you'll be able to brush up on your Ashworth College Central Network and use your account as much as you like.
We allow you up to five (5) years from the date of your enrollment to graduate from our online Master’s in Marketing program. A self-paced, flexible study schedule is a key advantage of earning your Master’s Degree in Marketing from Ashworth College.
Related programs
Business is a broad area of study with many specializations. In addition to our Master’s in Marketing, we also offer the following business degrees:
State requirements
A career in this field may require you to meet certain licensing, training, and other requirements that can vary by vocation and state. You should check with your state, local government, and/or licensing board to find out which requirements may be applicable in your state. Click here for contact information on state licensing/regulatory boards and certain professional licensing information.
NOTE: Ashworth College is no longer accepting enrollments into this program.
Our Marketing MBA program curriculum prepares you to excel as a leader in marketing and advertising. You will progress through 12 graduate-credit courses, each of which is designed by marketing experts and has its own comprehensive learning guide. Hands-on activities and research projects challenge you to explore real-world issues using knowledge gleaned from texts, independent research, and outside sources.
This non-credit orientation is a foundation-building experience that introduces and refreshes the skills necessary for success in your Master's Degree Program. You'll learn how to navigate ProQuest, Ashworth College's online library, and review the distinguishing characteristics of academic journals and other publications. Internet research skills are polished enabling you to identify credible and unbiased Web sites for your research. Emphasis is placed on submission requirements, project structures, and writing formats used throughout your coursework, and APA writing style. The final portion of this course provides you the opportunity to research and explore the various career fields in the world of Business Administration.
Plan for increased productivity. Learn about the organization, its structure, and its relationship to the economic, political, and social environments surrounding it. Examine theories and guidelines for dealing with geopolitical events, consumer trends, and new developments in information technology. You'll study a model of strategic management using the "strategic audit" as an approach to addressing complex organization-wide issues.
Credit Hours: 3
Discover how marketing serves as a foundation for making critical decisions related to identifying customers, delineating which needs to satisfy, developing products and services that satisfy these needs, setting prices, using appropriate communications, staging sales promotions, managing the sales force, selecting channels of distribution, maintaining funding and coordinating partnerships. Concepts presented are directed to the marketplace realities of the 21st century, including global marketing.
Credit Hours: 3
Integrate accounting data into your decision-making process. Managerial accounting is an essential tool that enhances managers' abilities to make sound decisions. You'll examine concepts and procedures of managerial accounting from the user's viewpoint, how they are typically applied in real-world situations, and see the role they play in improving the decision-making process within all types of organizations. Also discussed are issues in cost basics, cost management systems, planning and control, and product costing.
Credit Hours: 3
Develop your leadership potential. Discover the qualities, talents, and vision that leaders need to survive and grow in a changing world. You'll examine how today's theories of leadership and motivation have evolved, and how leadership concepts and motivational techniques are applied in a wide variety of business environments. Case studies reveal how executives and other decision makers lead, motivate and succeed.
Credit Hours: 3
This course explores the fascinating realm of consumer behavior. This discipline borrows from several social sciences including psychology, sociology, and anthropology to explain behavior in the marketplace. Students will explore how perceptions, learning, memory, personality, and attitudes influence consumption behavior, how consumption changes during one’s life cycle, and how powerful cultural and subcultural influences impact consumers.
Credit Hours: 3
Use financial data to your advantage. Learn what financial disclosures contain and how they effect management decision-making, plus the principles and economic factors behind publicly reported disclosures, their limitations and constraints, and how to analyze them. You'll examine research methods and how they help you convert raw data into useful information that influences decisions about financial performance, wealth creation and economic valuation.
Credit Hours: 3
This course provides a comprehensive review of the tools and approaches commonly used in marketing research. It introduces the student to the value of research for solving marketing problems, presents the research process and use of secondary data, and then expands into the three primary types of research designs: qualitative, descriptive, and experimental. The ability to analyze data and interpret statistical output will be emphasized.
Credit Hours: 3
This course introduces the student to advertising and the other supplemental aspects of integrated marketing communications, including the development of integrated marketing communications plans and their component parts. To effectively plan, implement, and evaluate advertising and promotional programs requires an understanding of the overall marketing process, consumer behavior, communications theory, and the media of advertising and promotion. Attention will be given to the environment in which advertising and promotion operate and to how managers make promotional decisions. In addition, regulatory, social, and economic factors that influence, and are in turn influenced by, an organization’s advertising and promotional program will be considered.
Credit Hours: 3
/ Displayed
The purpose of the MBA program is to provide a learning experience that students can readily transfer into everyday practice in their careers and businesses. Performance competency (skill- and knowledge-developing projects) and affective development (value-challenging experiences) are emphasized. Projects focus on enhancing the following skills: Internet, primary, and secondary research; software (MSWord, Excel, PowerPoint, and Project Management); creative; decision making; project and people management; analytical; synthesis; integrative; conceptual; and communication. The MBA program includes core courses in general functional areas and covers general management and administration skills that can be applied toward any field or industry. The program builds upon the core curriculum by focusing on advanced topics in business administration.
Graduates of the general MBA program will be able to demonstrate the ability to:
A Marketing MBA is top-level education to support high-level career aspirations. Ashworth College provides career tools to help your new skills shine whether you're looking for a boost with your current employer, tackling a field that's totally new, or creating your own thing. They're available to you whenever you need them–even after graduation. Visit our Career Services page to learn more.
Achievable success, real outcomes
Just ask our students
88%
Achieved their goals
93%
Recommend to a friend
95%
Student satisfaction
Data from a 2023 Ashworth College Alumni Survey.
Through Ashworth College’s online career diploma programs, you can take the first step toward starting a new career, qualifying for a promotion at your current job, or just refreshing the skills you already have! Our career diplomas cover a range of in-demand jobs, from healthcare to business.
VIEW ALL CAREER PROGRAMS
Further your education and earn an associate’s or bachelor’s degree online with Ashworth College. Our nationally accredited college programs can help you prepare to take the next step in your career while you study online, at your own pace! College degrees range from accounting to veterinary technician, with career-focused classes to help you begin building industry knowledge.
VIEW ALL DEGREE PROGRAMS
STUDENT SUCCESS STORY
"[The program is] user-friendly, very convenient, cost-effective and it will better your career outlook."
STUDENT SUCCESS STORY
"I always recommend Ashworth College to my co-workers and friends. No matter your setbacks or disappointments you can leave those things behind and go forward and achieve great things in your life..."
Career What Can You Do with a Business Degree?
If you’re looking for a rewarding, interesting career that gives you a lot of options, you might want to consider looking into business management. Business management is the organizing and planni
Career Medical Assistant vs. Medical Coder: Which Career Is Right for You?
The demand for healthcare professionals has, for the most part, always been pretty steady. However, the need for qualified, well-rounded healthcare workers has increased in the past few years, thank
Success Stories From High School to Paralegal: Interview With an Online College Graduate
It’s an exciting time as we celebrate our Graduate of the Year, Haley Yegorov! Each year, we invite recent graduates from schools like Ashworth College, Penn Foster, and James Madison High Sch
At Ashworth College, we're committed to achieving the very highest standards in distance learning, school performance, and student results.TBD TBD
Let's talk about your educational goals. Call 1-800-957-5412
