This non-credit orientation is a foundation-building experience that introduces and refreshes the skills necessary for success in your Graduate Certificate Program. You'll learn how to navigate ProQuest, Ashworth College's online library, and review the distinguishing characteristics of academic journals and other publications. Internet research skills are polished enabling you to identify credible and unbiased Web sites for your research. Emphasis is placed on submission requirements, project structures, and writing formats used throughout your coursework, and APA writing style. The final portion of this course provides you the opportunity to research and explore the various career fields in the world of Health Care Administration.
Credit Hours: non-credit

Presents an overview of the HIPAA Privacy and Security Rules and details the compliance tasks, training, and technology needed to implement privacy and security policies. It covers the most recent regulations and standards, implementation cost considerations, covered entity issues, and guidelines for creating a HIPAA-compliant infrastructure. Special attention is paid to recent updates in HIPAA regulations, including the HITECH Act and the Omnibus Rule.
Credit Hours: 3

This course is designed to examine the issues involved in ethical decision making within the medical community. Various historical ethical theories are examined and critical thinking methodologies are applied to ethical case studies throughout the course. Current ethical debates surrounding health care issues are evaluated in light of the student's critical thinking about ethical theory.
Credit Hours: 3

Provides an overview of the laws and regulations with which all healthcare organizations must comply. Course topics include the False Claims Act; fraud and abuse; antitrust; federal income tax; HIPAA and HITECH; Safe Harbors; Advisory Opinions; Special Fraud Alerts; corporate integrity agreements; compliance officer roles, responsibilities, and qualifications; internal investigations; repayments and disclosures; compliance training and education; and auditing and monitoring.
Credit Hours: 3

This course provides an overview of the laws and regulations with which all healthcare organizations must comply. Course topics include compliance risks and requirements for hospitals, physician practices, nursing facilities, long-term care facilities, hospices, home health agencies, clinical laboratories, ambulance providers and suppliers, third-party billing companies, Medicare Advantage Organizations (MAOs), pharmaceutical manufacturers, durable medical suppliers, and research facilities.
Credit Hours: 3

This non-credit orientation is a foundation-building experience that introduces and refreshes the skills necessary for success in your Graduate Degree Program. You'll learn how to navigate ProQuest, Ashworth College's online library, and review the distinguishing characteristics of academic journals and other publications. Internet research skills are polished enabling you to identify credible and unbiased Web sites for your research. Emphasis is placed on submission requirements, project structures, and writing formats used throughout your coursework, and APA writing style. The final portion of this course provides you the opportunity to research and explore the various career fields in the world of Marketing.

Discover how marketing serves as a foundation for making critical decisions related to identifying customers, delineating which needs to satisfy, developing products and services that satisfy these needs, setting prices, using appropriate communications, staging sales promotions, managing the sales force, selecting channels of distribution, maintaining funding and coordinating partnerships. Concepts presented are directed to the marketplace realities of the 21st century, including global marketing.
Credit Hours: 3

This course explores the fascinating realm of consumer behavior. This discipline borrows from several social sciences including psychology, sociology, and anthropology to explain behavior in the marketplace. Students will explore how perceptions, learning, memory, personality, and attitudes influence consumption behavior, how consumption changes during one’s life cycle, and how powerful cultural and subcultural influences impact consumers.
Credit Hours: 3

This course introduces the student to advertising and the other supplemental aspects of integrated marketing communications, including the development of integrated marketing communications plans and their component parts. To effectively plan, implement, and evaluate advertising and promotional programs requires an understanding of the overall marketing process, consumer behavior, communications theory, and the media of advertising and promotion. Attention will be given to the environment in which advertising and promotion operate and to how managers make promotional decisions. In addition, regulatory, social, and economic factors that influence, and are in turn influenced by, an organization’s advertising and promotional program will be considered.
Credit Hours: 3

Brand Management provides the student with opportunities to research the topic of branding and apply the strategic concepts to increase their skills in managing brands. Brand management involves planning and strategies to make more developed marketing decisions. This course not only provides the student with an opportunity to learn brand marketing strategies, but he or she will also learn to apply this information to case examples in order to practice application of the course information.
Credit Hours: 3

Services are intangible. They cannot be seen, felt, or heard. In this course, students explore the special challenges associated with the marketing of services as opposed to marketing tangible goods. Emphasis is given to the implementation of service strategies to gain a competitive advantage, increase customer satisfaction, strengthen customer relations, and enhance service quality.
Credit Hours: 3