Marketing Course Curriculum Online

View General Education Elective (Behavioral/Social Science 100-200 Level) offerings.

View General Education Elective (Humanities/Fine Art 100-200 Level) offerings.

This course is an introduction to the world of personal selling. You'll take a close look at developing customer relationship strategies and product strategies. Strategies for sales presentations, closing the sale, and servicing the sale will also be explored. Finally, you'll take a closer look at the many facets of sales management.

By the end of this course, you'll be able to do the following:

• Discuss personal selling as an extension of the marketing concept.
• Describe the evolution of consultative selling from the marketing era to the present.
• Define the concepts and characteristics of presentation strategy and consultative sales presentations.
• Describe the characteristics of the major selling strategies: relationship, product, and customer.
• Outline the importance of developing a prospect base, sources of prospects, and common methods of organizing prospect information.
• Describe the evolution of partnering and how it relates to the quality improvement process.
• Discuss how self-image forms the foundation for building long-term selling relationships.
• Identify the merits of the four major sources of sales training.

Credit Hours: 3

Principles of Retailing reviews retail business management, with extensive coverage of the types of retailers, marketing and financial strategies, retail locations, human resource management, supply chain management, merchandise management, and store management.

By the end of this course, you'll be able to do the following:

• Discuss the complexities of retailers' relationships—with both customers and other channel members.
• Outline organizational missions, ownership and management alternatives, goods/service categories, and objectives of a broad range of retail institutions.
• Describe the many influences on retail shoppers, including lifestyles, needs, and shopping attitudes.
• Explain the crucial nature of store location for retailers and outline the steps in location planning.
• Identify the structural, financial, and operational dimensions of operations management in enacting a retail strategy.
• Discuss the merchandise management and pricing aspects of the retail strategy mix, including buying, handling, forecasting, and budgeting.
• Describe elements involved in how a retailer communicates with its customers, the role of a retail image, and how it is developed and sustained.
• Connect the elements of a retail strategy, including planning and opportunity analysis, productivity, performance measures, and scenario analysis.

Credit Hours: 3

This course is an introduction to the world of consumer behavior, investigating how perceptions, learning, memory, personality, and attitudes all influence purchase decisions and buying behavior. Group dynamics and the influence of culture and subculture on consumer consumption preferences will also be addressed.

By the end of this course, you'll be able to do the following:

• Define consumer behavior, explain market segmentation, and explain how technology and culture create a new "always on" consumer.
• Define and describe the stages in the consumer decision-making process, the categories of consumer decision-making, and the situational effects and emotions that influence consumer behavior.
• Detail why marketers have an obligation to provide safe and functional products as part of their business activities and how consumer behavior impacts directly on major public policy issues confronting society.
• Identify perception and the self and describe how they influence purchasing decisions.
• Explain the power of attitudes and how marketers use consumer attitudes to predict customer behavior.
• Describe the various forms of reference group influence and the family life cycle on household decision-making.
• Define the characteristics of and explain the differences between social classes in America, including how social class affects purchase decisions.
• Outline how new products, services, and ideas spread through a population over time and different types of people who are more or less likely to adopt them during this diffusion process.

Credit Hours: 3

This course is a graphical and numerical approach to algebra that incorporates the use of technology. Emphasis is placed on solving algebraic application problems, and results are solutions-oriented. The concept of a function as a tool to model real-world data will play a central role. Emphasis will also be placed on the study of equations and inequalities, graphs, matrices and determinants, quadratics, sequences, inductive reasoning, and probability.

By the end of this course, you'll be able to do the following:

• Solve equations using the addition principle.
• Solve equations using the multiplication principle.
• Solve problems using applications of percentages.
• Solve inequalities.
• Identify functions.
• Graph linear functions.
• Find the domain & range of a graph or equation.
• Find equations of lines.
• Use and simplify integers as exponents.
• Evaluate exponents and scientific notation.
• Add and subtract polynomials.
• Multiply polynomials.
• Factor and expand differences of squares.
• Evaluate and simplify exponential functions.
• Recognize, create, and simplify composite functions.
• Create and simplify inverse functions.
• Evaluate and simplify logarithmic functions.
• Apply properties of logarithms to expand or simplify logarithmic expressions.
• Recognize mathematical modeling.
• Complete matrix arithmetic operations.
• Solve systems of equations with Cramer's Rule.
• Solve systems of equations with inverses.
• Identify and apply sequence notation.
• Identify and apply formulas to arithmetic sequences and series.
• Identify and apply formulas to geometric sequences and series.
• Use the counting principle to determine the number of possible outcomes.
• Calculate and interpret probability.
• Solve quadratic equations using the quadratic formula or factoring.
• Graph quadratics.
• Solve mathematic modeling problems using quadratics.

Credit Hours: 3

This course is designed to provide you with basic theories and skills that are essential to effective public speaking. Topics include audience analysis, organization, persuasion, credibility, and delivery. Ideally, you should be able to apply these skills in a variety of public speaking situations, whether in future college courses or in nonacademic settings. As a member of the class, you'll also become an active listener and learn to analyze, critique, and evaluate the speaking of others.

By the end of this course, you'll be able to do the following:

• Demonstrate and apply knowledge of public speaking principles and concepts.
• Relate knowledge and skills needed for effective listening and doing speech criticism.
• Recognize the process of selecting and narrowing a speech topic and audience analysis.
• Identify and state purposes and central ideas for a speech.
• Specify sources and uses of supporting materials and presentation aids in speech preparation.
• Construct speech outlines applying organizational methods.
• Prepare a formal speech demonstrating skills in speech composition.
• Demonstrate knowledge of speech delivery techniques.

Credit Hours: 3

This course covers the principles of marketing. Topics covered include assessing, analyzing, understanding, and targeting the marketplace, as well as the creation, capture, delivery, and communication of value. You'll learn how to develop a marketing plan; use social and mobile marketing effectively; integrate ethics into marketing strategies; influence the consumer decision process; perform market research; perform SWOT and STP analyses; make decisions concerning branding, packaging, and developing new products; price products and services fairly; set advertising objectives; and more.

By the end of this course, you'll be able to do the following:

• Demonstrate effective written and interpersonal communication skills.
• Demonstrate a high level of inquiry, analytical, and problem-solving skills.
• Demonstrate computer and information literacy.
• Analyze marketing plans, strategies and the aids needed to catalyze it.
• Analyze the foundation of the marketing model and its emergence.
• Point out the targeted strategies and plans in marketing and globalization.
• Formulate a plan of valuing production, innovation, and product marketing.
• Develop the valuing strategies for products and services in marketing.
• Categorize the strategies for supply chain management and retailing.
• Distinguish between the various domains under IMC strategies.
• Design a marketing plan for an existing business.

Credit Hours: 3

View General Education Electives (100-200 Level) offerings.

View General Education Electives (100-200 Level) offerings.

This course is an introduction to basic statistics, including descriptive and inferential statistics. This course will place emphasis on understanding statistical calculations as well as interpreting statistics to understand the meaning behind the number. This course will use Excel to aid in statistical calculations. Topics include principles of experimental design; graphical and numerical methods for summarizing data; describing, exploring, and analyzing data; probability; confidence intervals; and hypothesis testing.

By the end of this course, you'll be able to do the following:

• Apply statistical terminology and relevant statistical measurements.
• Utilize various visual data displays to understand simple and complex statistical relationships.
• Develop an understanding of basic statistical functions, distribution patterns, and variation measurements.
• Identify normal distribution patterns and apply the central limit theorem.
• Calculate statistical probability and apply its significance.
• Relate differences of correlation and causality and their strengths and limitations on projecting results from sample to population with varying confidence levels.
• Construct hypothesis testing for means and proportions and interpret results applicability.
• Develop hypothesis testing further with the use of t-test, tables, and analysis of variance (ANOVA).

Credit Hours: 3

In this course, you'll examine broad social, ethical, and technological themes and trends that affect business operations. You will explore some of the broad effects and implications of business-society interactions relating to public issues, ethics and social responsibility, and the process of globalization. You'll also examine in detail issues of technology, development, the environment, culture, and diversity.

By the end of this course, you'll be able to do the following:

• Describe the relationships between business and society, with a focus on collaboration and process management.
• Explain the concepts of corporate social responsibility and corporate citizenship.
• Illustrate ethical problems that occur in business, how they are managed, and why businesses strive to be ethical.
• Analyze the impacts of globalization, including the political and economic systems in which companies operate across the world and the drivers of the globalization process.
• Examine the concept of sustainable development and the costs and benefits of major environmental regulation.
• Explain the scope of technology as a force that affects society.
• Assess the topics of stockholder rights and corporate governance, including environmental responsibility and how the courts protect consumers.
• Outline the obligations of business to their employees and the community.

Credit Hours: 3

This course explores the significance of marketing research to the field of marketing. It explains how marketing research answers a variety of questions to facilitate effective decision making. In this course, you'll learn the process of marketing research to better understand when marketing research is used by marketers to make better, more informed decisions to satisfy customer needs. This course introduces you to its purposes, processes, and all its elements. It also emphasizes the interrelationships between the elements because decisions made at one stage in the process have important consequences at other stages.

By the end of this course, you'll be able to do the following:

• Describe the value of marketing research to marketers' decision making and other activities of the firm.
• Explain the marketing research process, the key steps involved, and how they're interrelated.
• Apply your knowledge of the different types of research designs, the questions they address, and the function of secondary data.
• Describe various types of data collection methodologies and their specific features, and how these data are measured.
• Analyze a sampling decision issue and make recommendations demonstrating understanding of the function of sampling and the methods used.
• Explain how sampling size is determined and the implications of errors in ensuring validity.
• Describe the primary types of data analysis techniques, their relevance, and interpretive limitations.
• Summarize the conventions and approaches employed to report research findings.

Credit Hours: 3

View General Education Elective (300-400 Level) offerings.

View General Education Electives (100-200 Level) offerings.

Marketing Management reviews the bedrock principles and theories of marketing, including strategic planning, marketing research, the marketing mix, building brands, and communicating value. Specialized fields such as service marketing and business marketing are presented.

By the end of this course, you'll be able to do the following:

• Present the essentials of marketing and marketing management theories, concepts, and models.
• Identify and discuss the tools and methodologies used to solve marketing management problems.
• Compare and contrast the processes that influence buying behavior in business-to-business and business-to-consumer markets.
• Explain the concept of branding, key ingredients of brand equity, and the strategic brand management process.
• Examine the role competition plays in expanding and defending market share.
• Discuss the classifications of products, elements of product design, and how to manage a product mix and product lines.
• Analyze pricing and demonstrate the psychology of pricing of products and services.
• Describe the elements of the promotional mix and determine which are the most favorable for certain products and services.

Credit Hours: 3

In this course, you'll be provided with an analysis of professional selling practices with an emphasis on the selling process and sales management, including the development of territories, determining potentials and forecasts, and setting quotas. Included is a discussion of sales ethics, legal regulations that affect the sales environment, and how a sales manager can model ethical behavior effectively within the sales force.

By the end of this course, you'll be able to do the following:

• Analyze the basic and essential principles and concepts of personal selling and sales management in the global marketplace.
• Evaluate sales management strategies and organizational structures.
• Outline the key activities in planning and executing a program for salesforce recruitment and selection.
• Describe methods for assessing sales training needs and the sales training process as a series of six interrelated steps.
• Distinguish between salesforce leadership, management, and supervision.
• Explain the key components of motivation and the guidelines for motivating and rewarding salespeople.
• Describe how to perform different methods of sales analysis for different organizational levels and different types of sales.
• Explain how salesperson performance information can be used to identify problems, determine their causes, and suggest sales management actions to solve them.

Credit Hours: 3

In this course, you'll first learn about project management, including the project manager's responsibility to the project. Topics to be discussed include the role of the project manager in managing the project life cycle, including defining tasks, scheduling, allocating resources, monitoring, and controlling. Tools, techniques, and tips for project management will also be presented. Once this is accomplished, you'll delve into the detailed requirements of project planning.

By the end of this course, you'll be able to do the following:

• Outline the primary goals of project management, as well as the planning process and project life cycle.
• Explain how projects are identified and selected, along with the proposal solicitation process.
• Describe the project scope document, quality, how to define what activities need to be done, who will be responsible for them, and in what sequence they will be performed.
• Discuss monitoring and controlling the progress of the project, replanning, and updating the project schedule.
• Demonstrate an understanding of the resource requirements plan, forecasting project cost at completion, controlling project costs, and managing cash flow.
• Explain how to identify risks and their potential impact, risk response planning, and controlling risks.
• Describe the characteristics of effective project teams and team management.
• Explain an element vital to the effective performance of a project: communication.

Credit Hours: 3

View General Education Elective (300-400 Level) offerings.

View General Education Electives (100-200 Level) offerings.

Strategic management may sound uninteresting on the surface, but as you'll see in this course, there are many interesting aspects to strategic management and knowing how a firm can have a competitive advantage in the marketplace! This course is designed to provide you with an understanding of the concepts, models, and theories of strategic management by looking at case analyses, analyzing external environments, evaluating internal capabilities, and exploring useful strategies. The emphasis of the course is on the successful implementation of strategies in different types of firms across industries to gain an advantage over all their competitors.

By the end of this course, you'll be able to do the following:

• Define strategy and the strategic management process.
• Describe external environment and how it affects the decisions and performance of a firm.
• Describe how a firm analyzes its internal capabilities and why it is essential to an organization.
• Explain cost leadership and the benefits of the cost leadership strategy.
• Define product differentiation and explain how it can create economic value.
• Discuss the strategies of flexibility and real options and how they benefit a firm.
• Summarize explicit and tacit collusion and the issues associated with the decision to collude.

Credit Hours: 3

This course provides you with a broad base of knowledge in marketing techniques for the digital age. The course begins with an overview of the most disruptive events in the current digital environment, particularly the explosion of mobile content and marketing. It continues by exposing you to content marketing, email marketing, and search engine marketing. Customer relationship management is presented, along with discussion of customer service strategy concepts. Finally, regulatory action to protect privacy is discussed, along with issues related to the protection of intellectual property on the Internet.

By the end of this course, you'll be able to do the following:

• Summarize disruptive change caused by the digital environment and the corresponding digital transformation that businesses of all kinds must undergo.
• Display an understanding of business models, direct-response strategy and techniques, and data mining.
• Explain why marketers find it both necessary and effective to engage in social media marketing and the key things marketers must do to be effective in the digital age.
• Analyze display, content, and email marketing, including how they are used for customer acquisition and retention.
• Illustrate search engine, social, and mobile marketing concepts and applications.
• Provide a detailed discussion of the sales process and customer relationship management.
• Discuss the website development process as it relates to customer service and satisfaction.
• Summarize privacy and security issues in social media and in the mobile space, privacy protection efforts, and marketing metrics that are available for websites, mobile sites, social media, and video campaigns.

Credit Hours: 3

International Marketing offers complete coverage of the global marketing environment, including social and cultural considerations, political and regulatory issues, global market segmentation and targeting, imports and exports, pricing decisions, global marketing communications, and global product distribution methods.

By the end of this course, you'll be able to do the following:

• Explain the essence of global marketing and classify company management in terms of its orientation toward the world.
• Describe high context and low-context cultures; how each influences communication and negotiation styles; and how Hofstede's typology sheds light on national cultures in terms of power distance, individualism, masculinity, uncertainty avoidance, and time orientation.
• List the four levels of global economic integration: free-trade areas, customs union, common market, and economic union, and explain the impact of each on the global trading environment.
• Explain the global political, legal, and regulatory environments.
• Identify key participants in the export/import process. Explain export/import payment methods and their associated risks. Describe how exporting and importing relate to a company's sourcing strategy, as well as factors in a company's make/buy and location decisions.
• Explain the four global pricing strategies and how environmental influences such as currency fluctuations, inflation, governmental controls, and the competitive situation affect pricing strategies.
• Describe the elements of marketing communications and current trends and innovations in global ecommerce.
• Describe the factors that help industries and countries achieve competitive advantage via Porter's five forces model and generic strategies model; Rugman and D'Cruz's five partners model; and Hamel and Prahalad's framework that focuses on strategic intent and competitive innovation.

Credit Hours: 3

View Elective (300-400 Level) offerings.

View Elective (300-400 Level) offerings.

This course explores the leadership skills required in business, government, and society by looking at the relentless change and escalating uncertainties that define our times. Leadership has little to do with title or position; it's a way of acting that involves the influence of people to inspire change toward a mutually desired outcome. This course explores how effective leaders embrace the inevitability of constant change and diversity and use their interpersonal skills to promote change, communicate vision, provide a sense of direction, and inspire employees.

By the end of this course, you'll be able to do the following:

• Examine fundamental leadership concepts and principles.
• Identify traits and characteristics associated with effective leaders.
• Identify contingency factors and situational variables that affect leadership in an organization.
• Define various styles of leadership and explain the impact of values, attitudes, and personality on each.
• Discuss the evolution of participative management, including the characteristics of teams and self-leadership.
• Discuss the elements and methods of leader development.

Credit Hours: 3

E-Business Strategy addresses the new technological environment that businesses are facing by exploring strategic considerations related to technology and technology implementation. The course also examines the basics of the marketing exchange by utilizing social media, database marketing, interactive telecommunications, and other e-business techniques.

By the end of this course, you'll be able to do the following:

• Assess how the new technological environment will impact business activity.
• Describe the strategic planning process and the external environment within which an organization operates.
• Describe the virtual value chain and how companies move from managing an internal value chain to operating along a value network.
• Explain the impact of the internet on business goals and activities.
• Explain how the value-process framework integrates the value chain and the five forces analyses, including the relationship between strategy formulation and the concepts of value creation and value capturing.
• Compare and contrast the various organizational structures for e-business activities.
• Describe how to implement and utilize digital customer relationship management (CRM) and mobile e-commerce.
• Explain the e-business strategy formulation roadmap and how to link the steps of the roadmap to the different parts of the e-business strategy framework.

Credit Hours: 3

This course will introduce you to the types of ethical issues you may encounter in your professional life and provide you with ways of considering what the best response to an issue might be. First,?you'll be introduced to different schools of thought about how to determine the "right" course of action— philosophical approaches such as utilitarianism, Kantian ethics, and character-based philosophies. Second, in addition to these personal ethics perspectives, you'll be introduced to various business-related approaches to ethical issues in a professional setting. Third, you'll be introduced to a process for decision making to balance the personal, professional, and societal considerations to help you make good decisions in your business life. Finally, you'll be given an overview of selected areas of business that may require particular attention to ethical and social responsibility issues.

By the end of this course, you'll be able to do the following:

• Categorize ethics and perspectives pertaining to business and decision making.
• Distinguish between the norms of corporate culture and the corporate social responsibilities.
• Analyze the various employer and employee responsibilities, the issues of technological capabilities, and ethical marketing.
• Point out the impact of ethical corporate governance on corporate sustainability and conflicts of interest.
• Prepare a report on business ethical decision in veterinary practice by utilizing your findings.

Credit Hours: 3

View Elective (300-400 Level) offerings.

View Elective (300-400 Level) offerings.