Event Planning Course Curriculum

Interviewing clients, determining budgets and expectations, evaluating and booking venues, vendors, and accommodations—our students graduate with an in-depth understanding of what it takes to plan and execute a successful event. Our Event Planning course curriculum also provides business and self-employment guidance so you can equip yourself with the marketing, financial, and managerial skills needed to succeed.

Event Planning Orientation

In this course, you’ll examine the goals and values of Ashworth College, time management, creating a realistic weekly and monthly study schedule, the nature and purpose of assessments, how to study effectively to prepare for and take an online examination, and developing the skill sets necessary for success in the twenty-first century. You’ll also review the skills needed to initiate your own business, including positioning, marketing, investing, and obtaining financing.

By the end of this course, you'll be able to do the following:

Identify skills needed to be a confident and independent online learner.
Recognize the qualities and skills required of a successful entrepreneur.

Lesson Group 1: Foundations of Event Planning

In this course, you’ll learn about the role of an event planner and sharpen your event-planning skills. You’ll examine the importance of professionalism and manners and learn how to make a lasting first impression. You’ll also learn how to create a timeline, how to storyboard ideas, and how to distinguish between style and theme. You’ll learn about organizing and controlling an event and consider the importance of the client review.

By the end of this course, you'll be able to do the following:

Recognize the responsibilities of an event planner.
Explain how to convey professionalism when meeting with clients and during contract negotiations.
Summarize how to plan, organize, and manage a successful event.

Lesson Group 2: Planning the Big Event

In this course, you’ll learn about the event planner’s role when it comes to finding and securing a venue and determining and contacting the guest list. You’ll also review the different types of vendors that event planners work with and how to hire them, as well as how to manage the event’s budget, menu, and gift registry.

By the end of this course, you’ll be able to do the following:

Explain how to make a guest list and select and send invitations.
Summarize the importance of the event plan and other documentation and recordkeeping.
Describe how to find, hire, and build rapport with qualified vendors.
Identify tips for managing the budget, menu, vendors, and gifts at an event.

Lesson Group 3: Types of Events

This course covers how to plan and organize a variety of events and celebrations, including fundraisers, auctions, religious events, birthdays, anniversaries, and more. You’ll also learn about the different areas to consider when planning a destination event.

By the end of this course, you’ll be able to do the following:

Summarize how to organize and manage a fundraiser and a live auction.
Explain how to plan different religious events.
Describe how to organize and manage coming-of-age rituals, birthdays, and anniversaries.
Describe the considerations involved in planning a destination event.

Lesson Group 4: Setting Yourself Up for Success

This course describes the skills and knowledge that are needed to run your own business. You'll learn how to write a business plan, hire employees, and market and network to grow your business. You'll also discover the importance of researching competitors and continuing your education about event planning.

By the end of this course, you’ll be able to do the following:

Explain how to develop a business plan.
Recognize the importance of researching competitors and continuing education.
Describe how to effectively network and market your services.
Identify how to hire reliable assistants.

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Program Description

The Event Planning online course is designed to provide you with the knowledge and skills expected of an event planner. You’ll learn the fundamentals of planning different events, as well as how to start, market, and hire for your own event planning business.

Program Objectives

After completing the Event Planning course, you’ll be able to do the following:

Outline the role of the event planner and explain the importance of the interview process in determining the budget, size, and style of events.
Identify the various events associated with event planning, including birthdays, silent auctions, religious celebrations, and showers, and describe the processes that must be followed to successfully schedule and plan these events.
Describe the responsibilities associated with planning and organizing an event, including working with vendors and selecting venues.
Summarize the important business considerations involved in running an event planning business, such as financial management, business planning, marketing, and staff considerations.

Planning for career growth

Ashworth College's API Program Name Career Diploma program helps you develop the confidence you need to reach for your career goals because we integrate job search prep into your studies. With the online tools at the Ashworth College Central Network, you’ll get step-by-step guidance as you create polished, professional resumes and letters. After you graduate, you’ll keep your Ashworth College Central Network account so you can revisit the tools any time you need to make a good impression on a potential employer. Learn more about it at the Career Services page.