Retail Management course curriculum

Whether you want to move into retail, earn a promotion, or open your own store, we'll show you what it takes to succeed. Our Retail Management course curriculum is designed by experts with first-hand retail experience, ensuring exceptional relevance for any retail career path.

Curriculum Lessons

Retail Management Orientation

In this course, you’ll examine the goals and values of Ashworth College, time management, creating a realistic weekly and monthly study schedule, the nature and purpose of assessments, how to study effectively to prepare for and take an online examination, and developing the skill sets necessary for success in the 21st century.

By the end of this course, you’ll be able to:

Familiarize yourself with the goals and structure of Ashworth College’s Retail Management course.
Coordinate your learning style with time management skills and assessment preparation.
Analyze your business model, focusing on marketing and funding.

Lesson Group 1: Introduction to Retail Management

This course will establish foundational elements of retail management before exploring the importance of customer service. You will examine the key elements and responsibilities of successful retail management with both large and small store environments, which includes strategies and personalization.

By the end of this course, you’ll be able to:

Investigate various aspects of retail management.
Embrace the significance of great customer service.
Understand the responsibilities and procedures of management with large retail settings.
Understand the responsibilities and procedures of management with small retail settings.

Lesson Group 2: Retail Merchandising

This course will focus on how retail merchandising relies upon various components of retailing formats and locations. You will explore opportunities for retail growth and expansion through consumer studies and communication. Then, this course will emphasize the importance of merchandising and branding.

By the end of this course, you’ll be able to:

Stress the significance of retail formats and location with merchandising strategies.
Study consumer segments and trends with planning retail growth and expansion.
Examine how fashion connects with merchandising and branding.

Lesson Group 3: Accounting, Inventory, Pricing, and Presentation

This course will explore procedures for the effective management of resources and productivity. You will develop a knowledge base for financial elements of managements with accounting, inventory valuation, and retail pricing. With this, the course will provide guidance with planning sales, securing purchase terms, managing inventory, presenting merchandise, and implementing control standards.

By the end of this course, you’ll be able to:

Explore resources for purchasing merchandise and overseeing productivity.
Create inventory systems to account for and properly value merchandise.
Understand retail pricing and its impact with sales, inventory levels, and purchase terms.
Establish control standards to manage inventory.
Develop presentation strategies for merchandise.

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Program Description

The Retail Management Career Diploma is designed to provide students with the knowledge and strategies for effective retail management with an understanding of how environment, format, branding, merchandising, and pricing all tie into management structures designed to promote productivity and support business systems to cause growth and expansion in various markets.

Program Objectives

After completing the Retail Management program, students will be able to:

Define retailing, describe the different types of retailers, and outline some of the characteristics of successful retail managers, including entrepreneurs/small business owners and department store managers.
List and explain essential retail management concepts, such as buyers and vendors; customer service, customer loyalty, and consumer behavior; retail planning process and electronic retailing; retail strategy, pricing strategy, assortment planning, branding strategy, and global growth strategy; niche marketing and market personalization; and information systems and supply chain management.
Compare and contrast different location opportunities and outline the factors that affect retail demand in a region or trade area.
Describe how retailers build a sustainable competitive advantage through human resource management and identify related issues, challenges, and trends, including employee motivation, evaluation, and compensation.
Outline the customer relationship management process, describe how retailers collect customer data, and explain how that data is used to gain strategic advantages, support communication programs, and develop customer loyalty.
Describe how retailers make international sourcing decisions and identify common ethical and legal issues involved in the purchase and sale of merchandise.

Marketing your skills for a retail career

Ashworth College's API Program Name Career Diploma program helps you develop the confidence you need to reach for your career goals because we integrate job search prep into your studies. With the online tools at the Ashworth College Central Network, you’ll get step-by-step guidance as you create polished, professional resumes and letters. After you graduate, you’ll keep your Ashworth College Central Network account so you can revisit the tools any time you need to make a good impression on a potential employer. Learn more about it at the Career Services page.